We have a very responsible approach to our photo shoots and are always ready to help our clients with anything. So we expect you to show the same amount of responsibility when it comes to reserving the date and preparing for the shoot. Due to the rise in date shifts and shoots cancellation at the last moment, we are now forced to ask for a prepayment. It will guarantee the date reservation both for you and for us.
We truly believe that if you are serious about a photo shoot and have chosen the date responsibly, it won't bother you to make two clicks to deposit a prepayment. And if it's just a whim on your part, why should we reserve the date for you and deny someone an opportunity to have a photo shoot instead? :)
At the same time if you cancel the shoot not at the last moment, we try to reach a compromise and find another suitable date.